I joined Baird in 2000 and have over 35 years of investment and banking industry experience. I specialize in retirement planning, portfolio management and investment consulting.

I work in partnership with my clients to establish long-term, disciplined investment strategies that aim for a balanced portfolio mix which is designed to fit each client’s unique situation. The focus is entirely on achieving specific long-term goals.

I help my clients understand what they have and how their assets work together. That understanding, along with a clear view of income and spending, allows me to provide comprehensive solutions that aim to maximize each client’s results with as little risk as possible.

I am a proud graduate of Western Michigan University where I received a Bachelor’s degree in Business Management, Finance and Marketing. I have also done extensive graduate work at WMU, Grand Valley State University and Aquinas College and am fully licensed for investment and insurance solutions.

I am a resident of Spring Lake, Michigan and Sarasota, Florida, working and living in both locations throughout the year. I have a son (Reed), enjoy playing tennis, fishing, golfing, boating and travel.

April has been at Baird since 2003 and have over 24 years of financial services experience. She hold her Series 7, 63 and 66 licenses and is graduate of Western Michigan University with a BBA in Operations Management. She provides advanced administrative and professional support, helping to build and maintain client relationships.